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Articles & News
European 75% subsidy for Trademark 2026
Do you have a small or medium-sized enterprise? If you have a small or medium-sized enterprise in Greece or in any country of the European Union, the EUIPO gives you the opportunity to register your brand and…
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Trademark: Asset or source of risk?
In the business world, the perception has prevailed that registering a mark is purely a positive step: protection, prestige, commercial value, investment security. All of this is tr…
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Usage guidelines (best practices) for TM and R for designers, marketers, brand strategists
An excerpt from the research we have published in our articles section: The effect of the ® symbol on a company's logo and how it influences trust, prestige and commercial perform…
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A brand is not a game. Registration even less so.
In the harsh arena of the market, there are no dice to roll again. The protection and strategy of your brand is the only sure move. Looking at the image above, we see…
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What can happen if someone registers your own trademark
In the world of branding, registering a trademark is not a routine procedure. It is the legal shield that protects the identity, reputation and commercial value of your …
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A Nightmare for Your Brand: What happens if someone registers your own mark
What happens if someone registers your own brand or trademark? If someone registers your brand or trademark first, they can legally acquire exclusive rights…
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Neymar acquires the "Pelé" trademark - The legend's legacy enters a new era
One of the most powerful football brands in the world is changing owners. NR Sports, a company owned by the Neymar family, reached an agreement for the exclusive exploitation of…
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Ferrari - How an EU Court decision strengthens the Testarossa trademark
Ferrari achieved a significant court victory in the European Union, retaining protection of the iconic Testarossa trademark despite the fact that the model has not been produc…
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World-famous trademarks under threat in Russia - New wave of "piracy" after economic isolation
From Giorgio Armani and Calvin Klein to Amazon and Sheraton, dozens of internationally recognised trademarks are under threat in Russia, as the withdrawal of Western…
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Acquittal of two Rhodes residents for use of another party's trademark in an online post - No intent was established, the Heraklion Magistrates' Court ruled
The Three-Member Magistrates' Court of Heraklion acquitted two defendants, a 35-year-old man from Rhodes and a 33-year-old British woman, who had been charged with violating Law 4679/2020 on tra…
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James Bond in court: The "007" and "Bond, James Bond" marks are at risk in Europe
The global commercial empire of James Bond is facing a serious legal challenge, following an application by a Dubai-based company seeking the cancellation of the relevant…
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Adidas loses the battle for exclusivity of its three-stripe mark in Europe
Adidas suffered a significant blow, as the General Court of the European Union ruled that its characteristic mark of three parallel stripes does not have sufficient dist…
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15-year record in trademark applications - What the OBI figures for 2024 show
Interest in registering trademarks in Greece is rising significantly, according to official figures from the Industrial Property Organisation (OBI). As stated…
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Why the EU cancelled the "Turkaegean" trademark - The three central points of the decision and the reasons for rejecting the Turkish positions
After a two-year procedure, the European Union Intellectual Property Office (EUIPO) accepted Greece's request and cancelled the "Turkaegean" trademark. The decision…
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"Venere" cannot become a trademark: the EU General Court definitively ends the dispute
The General Court of the European Union has put an end to the long-running dispute over the name "Venere", confirming that it cannot serve as a trademark for rice. The case…
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