Trademark disputes
Monster energy drink Vs Pokemon / Capcom
06-12-2025

Monster Energy has pursued dozens of legal actions against companies that include the word “Monster” in their trademarks, regardless of whether they relate to beverages. In Japan, it even opposed trademarks belonging to Pokémon and Capcom (Monster Hunter), despite no commercial connection whatsoever, often drawing negative public criticism
Type of Confusion: Institutional confusion - claiming a common term without genuine identification of origin
Claimant's Strategy: Systematic oppositions across a broad range of trademarks using terms related to “Monster”
- Countries: Japan
- Year/Period: 2022-2023
- Sector: Beverages vs Entertainment - Gaming
- Subject of dispute: Word mark "Monster"
- Winner: Pokémon / Capcom
- Loser: Monster Energy
- Cost to Winner: Unknown (opposition proceedings)
- Cost to Loser: Administrative expenses - loss of reputation, public criticism
- Source of Decision: MMOs.com - Monster vs Pokémon
